SofiaMed Bar
Under our open methodology this clinic scores 53/100 on structural verification: physician certification, licences, facility and legal-entity traceability, identifier disclosure and advertising honesty.
Rank #12 of 15 ranked clinics · last checked 18 September 2026
No crown: crowns require register-verified gates, never a clinic's own claim.
Summary
Beauty centre in Bar whose menu combines injection cosmetology (botox, Dysport, hyaluronic fillers, mesotherapy, meso threads) with hair, nail, permanent make-up and massage services. The founder and manager is named on every language front as a doctor of cosmetology and physical medicine. Russian, Montenegrin and English fronts are published.
A regional business directory lists the same centre in Bar under the street name Bulevar 24. novembra F13.
Google Maps listing (reference, not scored)
What the clinic's public Google Maps listing showed when we read it: the rating other people gave, the number of their reviews and the hours the clinic itself publishes there. This block is a reference only — it does not enter the score, the rank, the ceilings or the holds, and we have not checked it beyond matching the listing to this record.
| Google rating | 4.6 out of 5 · reviews: 166 |
|---|---|
| Opening hours as published on the listing |
|
| Open the listing on Google Maps | Google Maps |
Source: Google Maps, read 4 October 2026. The listing was matched to this record by the clinic's website address, the clinic's phone number.
Axis by axis
rubric value 1–5 · ? could not verify (no points, not a negative finding) · — not applicable: this country has no register of that class · OFF official register · SEC secondary source
| Axis | Finding (rubric anchor) | Value | Source class | Weight | Checked |
|---|---|---|---|---|---|
| M1 | Specialist certification of the responsible physician Could not verify — this register is closed to machine queries in this country, so the axis is left out of the coverage calculation for every clinic on this site. Not a negative finding. Reason: Register closed to machine queries. Last attempt: isaps, 18 September 2026 — ISAPS lists exactly one member for Montenegro (Dr. Aleksandra Bozovic-Celebic, A medic, Podgorica); this record's physician is not among them. No Montenegrin specialist-board record was obtained from any route, so M1 is not scored. |
? | ? | 26 | 2026-09-18 |
| M2 | Identifiability of the responsible physician Physician(s) named with role and tied to this address. |
SEC | 16 | 2026-08-30 | |
| M3 | Basic medical licence Could not verify — this register is closed to machine queries in this country, so the axis is left out of the coverage calculation for every clinic on this site. Not a negative finding. Reason: Register closed to machine queries. Last attempt: ordinacije_me, 18 September 2026 — No profile for Natalija Surajeva in the 156-entry index. The chamber register (kmeregistar.me) serves an Apache default page today and every register path 404s; the chamber's new host kme.ljekarskakomora.me accepts no connection. No licence number was obtained from any route, and the clinic publishes none, so M3 is not scored. |
? | ? | 8 | 2026-09-18 |
| M4 | Facility registration Could not verify — no points, counts against coverage, not a negative finding. Reason: Queried, no match. Last attempt: facility_registry, 18 September 2026 — 0 rows for all five spellings, so no taxpayerId exists to read a facility record with. The centre is not registered as a health institution (Ustanova) under any of those names. |
? | ? | 10 | 2026-09-18 |
| M5 | Legal-entity traceability Only a brand, without a legal form and without a responsible person. Whatever we find ourselves is shown on the profile as a fact and does not raise this cell. Brand only; no legal entity or registration number is published. [site-en] |
SEC | 8 | 2026-08-30 | |
| M6 | Self-disclosure of identifiers No identifiers at all. No licence, registration or certificate numbers are published. [site-en] |
SEC | 10 | 2026-08-30 | |
| M7 | Advertising honesty No pattern from the lexicon found. |
SEC | 12 | 2026-08-30 | |
| M8 | Cross-locale consistency Some facts appear on only one front. Mechanical comparison of 3 language fronts (en, ru, sr) on 2026-09-18: physician "Natalija Surajeva" on en/sr only. [fronts] |
SEC | 5 | 2026-09-18 | |
| M9 | Patient documents None. No consent, risks, aftercare, revision-policy or complaint-route documents found on the site. [site-en] |
SEC | 5 | 2026-08-30 |
Score ceilings
No ceiling applies. We never apply one on 'not found' alone.
Holds
No hold on this profile.
Inclusion policy
Four mechanical conditions. The first three decide whether a clinic is listed at all; the fourth decides whether it can be scored.
| Identifiable: live public surface + working in-country contact | verified yes [site-ru] [site-en] [dir] |
|---|---|
| Provides the service itself (not an aggregator, booking site or tour packager) | verified yes [site-en] |
| In scope: the intervention is performed by a physician | verified yes [site-en] |
| Names a responsible physician | verified yes [site-ru] [site-en] |
Who is responsible
Named physicians and the legal entity, as published and as matched in the registers. A missing number is a statement about disclosure, not about licensing.
| Physician | Role | Register ID |
|---|---|---|
| Natalija Surajeva [site-ru] [site-en] | Cosmetologist and physiotherapist, founder and manager | not published |
Legal entity: could not verify
Scope and procedure segments
Clinic focus: spa or salon addon (focus adjustment -5) [site-en]
What we could not verify
- M1 · Specialist certification of the responsible physician — Register closed to machine queries
- M3 · Basic medical licence — Register closed to machine queries
- M4 · Facility registration — Queried, no match
These cells score nothing and are not negative findings. A cell on a register that is closed to machine queries is left out of the coverage calculation; the others count against it. Each one names why it is empty; an attempt that did not complete is re-run in the next collection pass. If you can point to a public source, send it.
Contact details
| Website | https://sofiamed.me/en/ |
|---|---|
| Phone | +382 69 145 551 |
| Address | Bulevar Dinastije Petrovica F-13, 85000 Bar |
| City | Bar |
For identification only; details change — verify with the clinic directly.
Sources
| ID | Source | Class | What it supports | Accessed |
|---|---|---|---|---|
| site-ru | https://sofiamed.me/ | clinic's own site | Russian front: practitioner name and qualification, service menu, contact data | 30 August 2026 |
| site-en | https://sofiamed.me/en/ | clinic's own site | English front: practitioner, service menu, Bar address and phone | 30 August 2026 |
| dir | https://www.planplus.rs/en/montenegro/sofiamed-beauty-salon/78830 | secondary | regional business directory listing: centre present in Bar, beauty-salon category, street address variant | 30 August 2026 |
| fronts | https://sofiamed.me/en/ | clinic's own site | language fronts compared mechanically for M8 — en: https://sofiamed.me/en/ | ru: https://sofiamed.me/ | sr: https://sofiamed.me/cg/ | 18 September 2026 |
Change history
| Date | Change |
|---|---|
| 18 September 2026 | axes.M4.nullReason: "retry" → "not_found" (Re-run against CRPS through the browser name search (v1.2 pass 1): query completed, no record) |
| 18 September 2026 | axes.M3.nullReason: "retry" → "registry_closed" (Re-run against the Ljekarska komora register and the map's secondary routes (v1.2 pass 1): the register is closed, the secondary routes carry no licence data) |
| 18 September 2026 | axes.M1.nullReason: "registry_closed" → "registry_closed" (Secondary routes run for this record (v1.2 pass 1); M1 stays unscored while the specialist register is closed) |
| 18 September 2026 | axes.M1.nullReason: "retry" → "registry_closed" (Methodology v1.2 (owner ruling 2026-09-18): specialist register closed for the whole site (closedAttempt on record): the axis leaves the coverage denominator) |
| 17 September 2026 | axes.M8: 4 → 3 (Mechanical cross-locale comparison (methodology v1.1, item 9).) |
| 30 August 2026 | Initial publication; every citation and the clinic site re-checked on this date. |
Correction or right of reply
Corrections are applied with a source link and logged publicly. A clinic statement without a source is published next to the data; the score does not change.